Senin, 03 Juni 2013

Competitive advantages of nestle

Competitive advantages of nestle
Research and Development is a key competitive advantage for Nestlé. Without our R&D Nestlé could not have become the food industry leader in nutrition, health and wellness.
With 32 research, development and technology facilities worldwide, Nestlé has the largest R&D network of any food company. Nestlé’s research, development and technology network, together with local market application groups, employs over 5,000 people.
Nestlé further strengthens its R&D capability through Innovation Partnerships at each stage of the product development process – from early stage collaborations with start up and biotech companies to late stage partnerships with its key suppliers.
By bringing together all of its global R&D resources, Nestlé is able to provide high quality, safe food solutions for consumers worldwide – whether this is in terms of nutrition, health, wellness, taste, texture or convenience. Above all, Nestlé brings to consumers products that are of the highest quality. And safety is non-negotiable.
R&D is also critical in ensuring regulatory compliance of all Nestlé products. Nestlé is able to launch new products quickly and efficiently, in countries all over the world, by integrating regulatory affairs in all its R&D activities, from start to finish.
Nestlé scientists also play their part in communicating the health and wellness benefits of products to consumers. Nestlé nutritionists world-wide work to ensure that all nutrition communication, both on and off pack, is locally relevant, as well as scientifically sound.
Beyond sound nutrition, the future of foods will increasingly be driven by science. Nestlé scientists are looking ahead to the foods of the future. Nestlé R&D is translating nutrition and food science in two ways:
• From consumer needs into research priorities
• From emerging science into consumer benefits, and services.
The vision of Nestlé R&D is long term. A glimpse of how Nestlé R&D is helping to shape the future of foods is provided through these internet pages.
Value chain of nestle
1.       Primary Activities

a.       Inbound Logistics
Implementing the Nestlé Supplier Code
Driving compliance, sustainability and Creating Shared Value
We seek to source raw materials responsibly by helping suppliers to develop sustainable and ethical practices. This is important in our overall approach to rural development because through our Responsible Sourcing activity, we want to help develop the agricultural supply chain and safeguard and enhance farmer incomes, thereby contributing to farms and communities thriving over the long term.
The Nestlé Supplier Code
The Nestlé Supplier Code distils relevant parts of our Corporate Business Principles, outlining for suppliers the non-negotiable minimum standards that we expect from them: on business integrity, human rights (including forced and child labour), sustainability, labour, safety and health, environment and use of natural resources. We ask our suppliers, their employees, agents and sub-contractors to adhere to these standards at all times, and we monitor implementation through our Responsible Sourcing Audit Programm. Our Supplier Code is aligned with credible, internationally recognised responsible production standards and provides fair compensation for suppliers.
• 96% of suppliers, key vendors and quality suppliers are compliant with Nestlé’s sourcing policy [KPI].
• 75.2% of our purchased volume is compliant with the Nestlé Supplier Code [KPI].
For agricultural raw materials and packaging materials that we source through complex trade channels, we promote compliance with the Nestlé Supplier Code through a two-staged programm:
1. Our Responsible Sourcing Audit Programm for key suppliers.
2. Our Responsible Sourcing Traceability Programm, which is a recent addition to the Responsible Sourcing Audit Programm, focused on promoting compliance with the Code in extended supply chains, back to the origin.
b.      Operations
Quality and Safety
Our commitment to consumers
Quality and Safety for our consumers is Nestlé’s top priority. This applies to our entire portfolio, from foods and beverages to all our systems and services.
Quality assurance and product safety is one of Nestlé’s 10 Corporate Business Principles (pdf, 1 Mb), which form the foundation of all we do.
Nestlé Quality Policy
Our actions to ensure quality and food safety are guided by the company’s Quality Policy (pdf, 85 Kb) which describes our commitment to
• Build trust by offering products and services that match consumer expectation and preference
• Comply with all internal and external food safety, regulatory and quality requirements
• Gain a zero-defect, no-waste attitude by everyone in our company
• Make quality a group-wide objective
Nestlé Quality Management System
Our Quality Management System is the platform that we use globally to guarantee food safety, compliance with quality standards and to create value for consumers. Our internal Quality Management System is audited and verified by independent certification bodies to prove conformity to internal standards, ISO norms, laws and regulatory requirements.
c.       Outbound Logistics
Our Brands
Most people know us through our brands. Our portfolio covers almost every food and beverage category – giving consumers tastier and healthier products to enjoy at every eating occasion and throughout life’s stages including times of special nutritional need. Here is a sample of some of our brands. For more information, visit our Brands section.
Baby foods: Cerelac, Gerber, Gerber Graduates, NaturNes, Nestum
Bottled water: Nestlé Pure Life, Perrier, Poland Spring, S.Pellegrino
Cereals: Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik Cereal
Chocolate & confectionery: Aero, Butterfinger, Cailler, Crunch, Kit Kat, Orion, Smarties, Wonka
Coffee: Nescafé, Nescafé 3 in 1, Nescafé Cappuccino, Nescafé Classic,Nescafé Decaff, Nescafé Dolce Gusto, Nescafé Gold, Nespresso
Culinary, chilled and frozen food: Buitoni, Herta, Hot Pockets, Lean Cuisine, Maggi, Stouffer’s, Thomy
Dairy: Carnation, Coffee-Mate, La Laitière, Nido
Drinks: Juicy Juice, Milo, Nesquik, Nestea
Food service: Chef, Chef-Mate, Maggi, Milo, Minor’s, Nescafé, Nestea, Sjora,Lean Cuisine, Stouffer’s
Healthcare nutrition: Boost, Nutren Junior, Peptamen, Resource
Ice cream: Dreyer’s, Extrême, Häagen-Dazs, Mövenpick, Nestlé Ice Cream
Petcare: Alpo, Bakers Complete, Beneful, Cat Chow, Chef Michael’s Canine Creations, Dog Chow, Fancy Feast, Felix, Friskies, Gourmet,Purina, Purina ONE, Pro Plan
Sports nutrition: PowerBar
Weight management: Jenny Craig
d.      Marketing Sales
As the function driving our brand-building efforts, Marketing is right at the heart of what we do. Indeed, “Brand Building the Nestlé Way” is a distinctive process that sets our marketing function apart in the industry – from both a commercial and a career point of view.
Our Marketing team provides an end-to-end marketing service reflected in our three key areas: brand management, communications and consumer insight. Importantly, marketing is not an isolated activity here – our focus on the consumer ensures that we provide a seamless service, working hand-in-hand with our Customer & Sales teams.
Customer and Sales
Fast-moving consumer goods (FMCG) have made us the business we are today. We sell over a billion FMCGunits every day, generating sales of some CHF 83.6bn in 118 countries across the world in 2011.
Driving all this forward is our Customer and Sales team. We have a very varied brief. We handle category and shopper management, customer relationships, route to market strategies, field sales activities and our customer-facing supply chains. All of these areas are focused on delighting our consumers and making sure our products are where they want them when they want them.
e.       Service
Brands and services
Through science-based nutrition products and services, Nestlé helps enhance the quality of people’s lives by supporting health and providing care for consumers with special needs.
Nutrition has been a cornerstone of Nestlé since 1867 when Henri Nestlé developed his first infant formula to save the life of his neighbour’s child who was unable to breast feed and suffering from malnutrition.
We continue to help people lead fuller, happier lives by developing and delivering innovative, effective, scientifically proven nutrition products with functional benefits,designed to help infants grow and develop into healthy, robust adults; to promote peak mental and physical performance and to address weight problems.
2.      Supporting activities
a.       Firm Infrastructure
Nestlé Research Center
At the heart of scientific research in Nestlé lies the Nestlé Research Center (NRC), the world’s largest private food nutrition research institute. Based in Lausanne, Switzerland, with additional locations worldwide, the scientific excellence and technical knowledge of the Nestlé Research Center helps fulfill Nestlé’s vision of Good Food, Good Life for all consumers.
Research at the Nestlé Research Center encompasses the nutritional value and sensory characteristics of products, commercial feasibility and food technology, along with consumer behaviour, nutrition needs and social aspects of food and eating. At the forefront of all of Nestlé’s research activities is the commitment to utmost quality and safety. A diverse selection of scientific disciplines is necessary for this global approach to nutrition research.NRC’s current scientific research axes include:
• Nutrition & Health
• Food Science & Technology
• Quality & Safety
• Sensory & Consumer Science
Research at the NRC encompasses every step of the innovation and development process.
Nestlé R&D Network
The Nestlé Research Center does not work alone. It is part of the worldwide Nestlé R&D Network, which translates science and technology into products, business and systems. This dynamic network is comprised of over 5,000 people, including leading scientists, technicians and engineers. These centres cultivate diverse research and development expertise to respond to ever-changing consumer and business needs. Click here for more information on the Nestlé R&D Network.
External Partnerships
In addition to the Nestlé internal R&D network, NRC collaborates with a wide-reaching network of external partners such as universities, private research institutes, hospitals and start-up companies. The value of such partnerships facilitates access to external scientific expertise, technologies and early stage innovation to complement Nestlé’s internal research and development activities
b.      Human Resources Management
Human Resources (HR)
As the function attracting, developing and engaging more of the amazing talent that we need to grow our business, HR offers opportunities in three key areas. You could build a career inHR business partnership helping line managers improve commercial performance through people. Or perhaps your passion lies in a specialist area of HR, such as recruitment or training and development. Finally, you could join our Centre of Scale, the group that ensures our employees have their essential needs taken care of so they can focus on what they do best
c.       Information Technogy Management
Information Systems/Information Technology (IS/IT)
As part of our IS/IT team, you’ll unleash technology’s potential by unlocking your own. One of the key channels you’ll have for doing this will be our GLOBE team. GLOBE is a major worldwide business and IS initiative that is creating common best practices and infrastructures. As a part of GLOBE, you’ll join a project team working to implement Best Business Practices and Processes through systems and technology. Be prepared for plenty of challenge and work alongside colleagues from diverse backgrounds with the scope to make your ideas felt.
Competitive adventage my self
My competitive Advantages is in the field of sports in football, when I play football I can be positioned as a wing back and a striker by coach me, since my little melakoni the field, up until I managed to get in a football school and following the tournament "League LIFEBOUY" at the primary school, secondary school level up to the peratama I got the chance to join in the Organization of school 2 , football and futsal. though joined in the Organization of football and futsal school are not achieving good results, but I am very happy because his experience at the time, unlike the case when I entered HIGH SCHOOL, where I follow only the Organization, but there is a futsal achievements I am somewhat increases, I can follow the tournament Cup Coca-Cola and LPI (liga Indonesia education) which is taken to include the entire high school in Indonesia. I am proud of the accomplishment when it was brought home to Coca-Cola Cup winning 2. Although the number 2, but I'm very proud because I struggle results not in vain in the lead organization in the school at the time. And now even though I had already graduated from high school I still melakoni, but manambah insight for me, I also get knowledge and experience for myself and it is a pride for me. Last 2 months ago I attended a tournament in futsal city of Jogjakarta. For me my ability should be retained. because with passion and effort that keeps me living, I believe I was able to talk to many of my hobbies, not only enjoy, but also have a direction.

Jumat, 17 Mei 2013

Just In Time Production

Just-in-time is perhaps the best known method utilised within a lean production environment. It is a process which aims to reduce the costs of holding stocks. Finished goods, work in progress and raw materials are kept to a minimum level by ensuring that stocks are only produced when they are needed. Holding stock adds to business costs in a number of ways:

·         Firms have to pay for the storage space where stocks are held.
·         Cash is tied up in stored stocks rather than allowing working capital to be used more efficiently.
·         Regulations or customer requirements may change which could render current stocks unusable.
·         Any defects in large quantities of stock may cause costs of rework.
·         The JIT manufacturing system achieves high volume production using minimal inventories.
·         In the JIT System, inventory is always kept at a low level, thus reducing the production lead times.
·         Firms can maintain consistent quality of products and processes by coordinating the various production processes.
·         Successful implementation of a JIT program requires teamwork, discipline, and supplier involvement.
·         The JIT manufacturing system is based on the concept ofcontinuous improvement which includes the two mutually supporting components of people involvement and total quality control.
·         The JIT system entails uniform workstation loads, small lot sizes, closer supplier ties, maintenance of high quality, quick and economic set-ups, flexible facilities, and multi-skilled workforce, preventive measures and continuous improvement.
With just-in-time, the demand for new buildings 'pulls' supplies through the system. This is a very important business principle. When demand increases Portakabin orders and builds new component supplies, rather than having these in stock 'just in case'. For example, the Portakabin Ultima range consists of high quality workplaces for up to 1,000 people. In order to meet the demand from businesses for these buildings Portakabin only holds the stocks it needs for orders in process. This reduces costs and ensures that the components ordered specifically meet the requirements of the individual businesses.
Detailed information technology systems are used to manage the flow of production. These record supplies at every stage of production to ensure components are available exactly when required. Good relationships with suppliers are also necessary as any delay in delivery of raw materials can hold up the entire production process. JIT also helps the internalPortakabin production process by providing components only when needed by the next stage of production.